- Understand the type of site your client wants

- Don’t  forgo search engine optimization principles for design or ease of coding

- Discuss and freeze the project costs initially

- Let your client understand that a car can not run without petrol

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- Know your audience, and keep them in mind when you write.

- Keep your pages small.

- Apply tables of contents.

- Keep images small.

- Apply Web colors.

- Avoid lots of text.

- Make sure spellings are correct.

- Keep links current.

- Annotate your links.

- Put contact information on your pages.

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