Its something that the SEO community has known for long and its now got validated by Google’s Matt Cutts. Google does not use Meta Keywords in its searches. Its a much abused meta tag and Google knows that and therefore does not use it in its searches.

What it does like however is the Meta Description. So it makes sense to write smart, apt, unique descriptions for each of your pages as Google uses them and shows them as snippets in its searches.

Nothing new here really, but its good to get Google’s word here on the subject. And yes, its now much easier to convince clients that meta keywords do not matter, atleast not with Google. And that there is no reason to worry if your competitors stuff their meta keywords with your brand name. That is just not going to be the reason for Google to divert your traffic to the competition.

Tags: Search Engine Optimization Add Comment »