If I were targeting the Australian market, then a sound social media marketing strategy with specific focus on Facebook, would be high up on my priority list. This recent report by Comscore validates why social media marketing would be big in Australia. At a quick glance,

• some 70% of internet users, or 9 million people in Australia visited a social networking site in June 2009.
• This is an increase of 2 million users over the year.
• Facebook tops the list of the social networking site most visited by the Australians, with a figure of 6 million visitors.
• MySpace is a distant second with 3.5 million visitors.
• Windows Live Profile and Bebo follow next in terms of visitor stats.
• Twitter, expectedly, has shown the most rapid growth (6122%)
• Facebook also clocks an impressive growth of 95% over the previous year.
• MySpace saw an unimpressive growth of 5% in visitors.
• Bebo on the other hand had to contend with 9% less visitors!

According to Will Hodgman, comScore’s Executive VP, Asia-Pacific region, “Social networking is now an essential part of peoples’ daily online routine, providing a level of engagement and reach that far exceeds most other content categories. Understanding how to leverage this audience successfully is both a challenge and significant opportunity for most digital marketers today.” True enough!

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