Twitter’s blog announced this Thursday that Twitter was working on making Retweets easy for its users. Retweeting is something most twitters do often and is known to carry significant potential in terms of social media marketing. If I follow Mark and Jen. But Mark & Jen do not follow each other, and so do not see each other’s status updates. But when I retweet Mark’s tweets, they appear in Jen’s timeline as well.

Lets take this example of my timeline:

DigitalB RT @Mark Preparing for a talk on ‘How to use Twitter for your business at the ABC webinar tomorrow.

Mark Preparing for a talk on ‘How to use Twitter for your business’ at the ABC webinar tomorrow.

Jen Thinking of a concept for a flash site.

Now, when I ReTweet as above, it appears in Jen’s twitter home page:

DigitalB RT @Mark Preparing for a talk on ‘How to use Twitter for your business’ at the ABC webinar tomorrow.

Pauline @Jen Is that a client’s site or your own?

Jen Thinking of a concept for a flash site.

Jen gets to know what Mark is going to be talking about “How to use twitter for your business” and if the topic is of interest to her, she can get in touch with Mark to find out more details. Mark on the other hand, gets more exposure for his talk at the webinar and perhaps gets a potential client as well.

However, Retweeting as it exists today is a cumbersome process. You need to type RT @, refer to the original author and then copy and paste the original tweet. Not very user-friendly! Besides, a lot of twitter users are not aware of it either. It would be interesting to note here that API’s like TweetDeck already have a single click retweet feature.

Twitter now wants to make retweeting through its site a single-click process and simplify the exchange and disemination of information. The Retweet function is still in the development stage though but its something a lot of twitter users will keenly look forward to.

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